In November 2020, we launched a mobile application in Côte d'Ivoire with a Visa Card for cash deposit, online and offline payment, peer to peer transfer and transfer to other mobile money wallets. Now, we are enabling thousands of users and are growing very fast. Our goal is to build seamless and affordable banking solutions to bring millions of people into financial inclusion, where less than 25% of the population is banked.

We are backed by world-class investors including Y Combinator Partech, Kima and Norskeen.

To help us grow the business and make significant changes to the way people access excellent financial services and take control of their personal finances, we are actively seeking a bright, talented and motivated person who is enthusiastic about our mission. Our future marketing manager.

Your responsibilities

In this role, you will :

  • Create a short-term and long-term strategy across all marketing initiatives including Brand, Product, and Lifecycle marketing functions
  • Manage and be accountable for the successful execution of the marketing strategy and return on investment
  • Determine appropriate distribution of resources and budget across marketing initiatives
  • Set, clearly communicate, and own marketing goals and KPIs
  • Continue to build, inspire, and develop the Marketing team at Djamo
  • Support Brand Marketing team to be the steward of the brand internally and externally, ensuring all channels and teams are working towards the same brand vision
  • Build out and guide Lifecycle marketing team to drive user and subscriber retention
  • Collaborate with Growth Marketing on full funnel strategies in pursuit of customer acquisition and growth objectives
  • Be the voice of the customer and the marketing leader across the company
  • Identify and drive cross-functional initiatives that increase marketing capabilities or enhance the marketing team's goals

The profile we are looking for

  • Have 7+ years of experience overseeing Marketing functions
  • Have 4+ years of management experience
  • Can execute on and motivate a team around growth targets
  • Have experience working cross-functionally with different teams to accomplish step-function change initiatives
  • Are results-oriented. You hold yourself accountable for short and long term success
  • Exceptional communication skills
  • Believe in the importance of financial inclusion and ensuring that everyone regardless of background has the ability to access it
  • Manage and be accountable for the successful execution of the marketing strategy and return on investment
  • Determine appropriate distribution of resources and budget across marketing initiatives
  • Set, clearly communicate, and own marketing goals and KPIs
  • Continue to build, inspire, and develop the Marketing team at Djamo
  • Support Brand Marketing team to be the steward of the brand internally and externally, ensuring all channels and teams are working towards the same brand vision
  • Build out and guide Lifecycle marketing team to drive user and subscriber retention
  • Collaborate with Growth Marketing on full funnel strategies in pursuit of customer acquisition and growth objectives
  • Be the voice of the customer and the marketing leader across the company
  • Identify and drive cross-functional initiatives that increase marketing capabilities or enhance the marketing team’s goals

The benefits of working at Djamo

  • Health insurance with 80% coverage
  • A stimulating professional environment
  • A collaborative work environment with a strong team spirit
  • The opportunity to participate in the evolution of a Startup that aims to rapidly expand throughout French-speaking Africa.
  • A continuous culture of employee development

Djamo is an equal opportunity employer. We celebrate diversity and are committed to create an inclusive environment for all employees.

Type of contract : Permanent Full time

Start date required : 20/01/2022